the environmental impact of K-pop

+50% compared with 2022

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The hidden pollution of albums

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Emotional marketing

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HYBE promises greener materials

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the environmental impact of K-pop

+50% compared with 2022

By 2023, 115 million K-pop CDs sold

A booming market despite streaming

The hidden pollution of albums

The equivalent of 74 flights around the Earth

500g of CO2 per CD produced

Millions of albums in non-recyclable plastic

Emotional marketing

HYBE promises greener materials

2 billion won in environmental fines

Fans torn between support and responsibility