l'impact environnemental de la K-pop

+50% par rapport à 2022

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La pollution cachée des albums

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Le marketing émotionnel

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HYBE promet des matériaux plus écologiques

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l'impact environnemental de la K-pop

+50% par rapport à 2022

En 2023, 115 millions de CD K-pop vendus

Un marché en pleine expansion malgré le streaming

La pollution cachée des albums

L'équivalent de 74 vols autour de la Terre

500g de CO2 par CD produit

Des millions d'albums en plastique non recyclable

Le marketing émotionnel

HYBE promet des matériaux plus écologiques

2 milliards de wons d'amendes environnementales

Les fans déchirés entre soutien et responsabilité