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The eternal question, which everyone asks when they realize they’re interested in the bright morning country, is: Why does South Korea attract the French?
Thousands of kilometers from France, South Korea is becoming an increasingly popular destination for French travelers. This East Asian country, rich in a unique culture, seduces with its harmonious blend of age-old tradition and effervescent modernity. It’s an ever-growing craze, present in every Korean audio-visual production, and well worth a closer look.
South Korean culture has been seducing the French for several years now
The Korean wave, or ” hallyu “, is sweeping across France with increasing intensity. This cultural phenomenon now affects many aspects of our daily lives, gradually transforming the habits of the French, particularly among the younger generations.
K-beauty is one of the spearheads of this cultural influence. South Korean beauty products are revolutionizing French skincare routines with their innovative approaches and avant-garde formulations. French influencers have seized upon them, sharing their enthusiasm for these cosmetics that combine effectiveness and originality. This new approach to beauty seduces with its promise of perfect skin, achieved through elaborate rituals and carefully selected natural ingredients.
In the fashion world, Seoul Fashion Week has established itself as a must-attend event on a par with the fashion weeks in Paris, Milan and New York. Korean creations, recognizable by their unique casual-chic style, are conquering French wardrobes. This distinctive style, which brilliantly blends comfort and elegance, resonates perfectly with the sartorial aspirations of contemporary French people.
The BTS phenomenon is a perfect illustration of this cultural fascination. This globally successful K-pop group has captured the hearts of French youth with their profound lyrics and spectacular choreography. Their influence extends far beyond music, prompting their fans to take an interest in Korean culture as a whole, and to consider a trip to Seoul to experience memorable concerts.
The appeal of the Korean language also bears witness to this cultural craze. Although it is only the 17th most widely spoken language in the world, Korean is arousing growing interest among the French. Its mastery now represents a significant asset on a CV, particularly appreciated by recruiters in a context of commercial and cultural globalization.
Must-see activities in South Korea in autumn
Autumn, from September to November, is the ideal time to discover South Korea. The mild, pleasant climate, combined with moderate tourist numbers, creates the perfect conditions for exploring the country’s cultural and historical treasures.
The 3rd DMZ tunnel is an experience like no other in the world. Not only does it offer a vivid insight into the contemporary history of the Korean peninsula, but also breathtaking natural vistas. The special atmosphere of this place steeped in history leaves a lasting impression on visitors.
Gyeongbokgung Palace (경복궁) represents the very essence of traditional Korean culture. The opportunity to dress in hanbok (한복), the traditional Korean garb, transforms a simple visit into a true cultural immersion. Visitors can immerse themselves in the thousand-year history of the Joseon dynasty, while capturing memorable photos in an authentic setting.
In Seoul, modern architecture blends harmoniously with historic buildings. The Sky Lotte World tower, 500 meters high, offers spectacular views of the megalopolis. From its summit, visitors can contemplate the fascinating contrast between traditional neighborhoods and futuristic skyscrapers that characterize the South Korean capital.
Street food is another major aspect of the Korean experience. Pojangmacha, the emblematic covered carts, offer a tasty immersion in local culinary culture. Tteokbokki (떡볶이), with its rice cakes topped with a spicy sauce, epitomizes Korean street food par excellence. Mandus, delicate stuffed ravioli, and bungeoppang, a fish-shaped waffle topped with red bean paste, complete this unique taste experience that is sure to appeal to French palates.
Practical information for traveling in South Korea
For French travellers wishing to discover South Korea, accessibility is constantly improving. Direct flights from Paris to Seoul start at 568€, making travel more affordable than ever before. Locally, a modern, efficient transport network makes it easy to explore the country, while a variety of accommodation options cater for all budgets and tastes, from traditional hanok hotels to ultra-modern establishments.
Conclusion
South Korea has established itself as a fascinating destination that perfectly meets the aspirations of contemporary French travelers. Its blend of tradition and modernity, vibrant pop culture, unique gastronomy and rich historical heritage make it a destination of choice for anyone seeking an authentic and enriching travel experience. The growing influence of Korean culture in France only reinforces this appeal, promising ever-richer cultural exchanges between the two countries in the years to come.
